![]() So you know, brand design really is thinking about the type of clothes that we would wear or how we’re going to do our hair or makeup, or what shoes we’re going to wear, that’s kind of thinking about, you know, well what’s your logo, your colours. Now, branding and brand messaging, on the other hand, would be thinking more about the perception and the feeling that we want to generate within people. And also knowing how we’re going to continue to stay in touch with them once we’ve finished this particular meeting at this particular event. And when we arrive, it wouldn’t be about what our plan is for getting the attention of the people that we actually want to talk to, it might be about having our business card ready to hand out so that we can keep in touch with people. And by the way, the internet is basically one big networking event so this shouldn’t be too much of a stretch for your imagination, but in this pretend event that we’re going to, marketing would be getting strategic about the specific event that we’re actually deciding to attend. So to give you an example of this, let’s say you’re going to a networking event for your business. It’s really about understanding that greater meaning that you want to have as a business and what you want to mean to an individual. Now, in simple terms, your brand message is ultimately what you communicate with your audience to create a desired perception about who you are as a business, and how you can help them. So I just want to spend a short amount of time right now to just clear that up for you. Okay? And particularly when it comes to messaging versus marketing and copywriting, the, the lines can get really, really blurred. But it is still misunderstood by a lot of people and through no fault of their own. And before we kind of dive into all the juicy action steps and reflection questions and things like that, I just want to make sure that we’re clear on what it is that we’re actually clarifying, right, because brand messaging, you know, it’s one of my missions to make sure people have a clear understanding of it. So today, we’re going to be talking all about how to clarify your message. Hello, my friend, and welcome to this next episode of The Story By Design Show.
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